Shampoo & conditioner, perfectly engineered just for you. Formulated based on your characteristics, goals, lifestyle, and environment. Thank you technology.

Remember when we used to shop shelves of mass-produced personal care products? Back when we had no control over our formula, no idea what the ingredients did, and no way to tell companies what we actually need?

FORMULATE is changing everything dears and I could not be more excited for their launch today!!!!

A Formula Just For You

They brought industry-leading chemists & engineers together to create technology that formulates based on your unique characteristics and the efficacy of their growing list of ingredients.

Formulate is currently available by invitation only 💌. Enter your email to be added to their wait list with the link below.

GET INVITED HERE

That Evolves With You

Yea, there's an app for that now 📱. Adjust your formulation settings & provide feedback to their chemists through the mobile app. We all need a pocket cosmetic chemist in our lives 👌

Sulfate free.
Paraben free.
Cruelty free.
Always.

Bonus round: Fewer preservatives, less water, & more of what matters. Sourced based on peer reviewed scientific studies. Good for you, good for your hair, and good for this great big ball 🌎 we’re all living on.

They have truly made it so easy! You take an easy quiz to determine the exact formula suited to your hair right down to the scent. They ask you how often you wash hour hair , what you currently use in your hair, and what you are looking to get out of your hair and so much more! Initial product is limited so if you want in on this early access, head over to my instagram and comment on this post. I only have TEN early access invite codes to give away to ten lucky people!

I have also partnered with Formulate and their new fab hair care line on a giveaway too ! You can enter to win your own customized 450 ml shampoo and conditioner.

Enter my giveaway here!

The winner will be chosen at random and notified by email two weeks from today!