Like most born entrepreneurs, Aishwarya Lyer doesn’t follow a prescribed path. Raised in an immigrant household, she was taught a strong and focused work ethic from an early age. But that didn’t stop her from exploring: Iyer started her career in L’Oreal’s luxury products division at Lancôme, which sparked her interest in memorable luxury brands. Afterward, she spent nearly a decade in communications and advisory roles at start-ups and tech companies including ff Venture Capital, SecondMarket and Whisper. That’s when she first put her entrepreneurial spirit to work: In 2016, she co-founded Ellephant Partners, a strategic communications firm specializing in venture-backed technology companies.
The following year, the innovator found herself driven again to start her own venture: Inspired by her lush California surroundings and intel on the sub-par and corrupt state of American olive oil, she went on a mission to bring new energy and change to the industry, founding Brightland—a line of premium, custom-blended extra virgin olive oil “that is nourishing for the body, heart and soul.”
Read More